Google Ads’ August 17 Smart Bidding Update: What Every Advertiser Needs to Check This Week
At DeltaShore, we spend a lot of our time watching the platforms our clients’ budgets live on. This week, Google Ads is making a change worth knowing about before it lands. From 17 August 2026, Google is updating how Smart Bidding behaves for campaigns using Target CPA or Target ROAS that are marked “Limited by…
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