Profit-first Marketing
At DeltaShore, we’re all about helping purpose-driven brands grow with smart, data-led marketing. Few brands embody this better than The Farm Club. Based in the heart of Cheshire, The Farm Club is more than just a fitness space — it’s a community. Known for their inspiring fitness sessions, wellbeing focus & inclusive energy, they have…
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In mid-2025, we decided to deep dive into using OpenAI to enrich our clients’ Google product feeds. And, it worked…really well! 🚀 The Problem we faced: Many of our clients are e-commerce-based, selling a wide range of products, from clothing to technology and even agricultural goods. The majority of their products are live on their…
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Client: EnviroSystems Industry: Agricultural & Environmental Products Services Provided: Black Friday campaign planning, creative, paid ads and support As a longstanding partner of EnviroSystems, we know just how seasonal and timing-sensitive their business is. With Black Friday becoming increasingly competitive — even in the agricultural sector — 2025 was the perfect opportunity to go bigger,…
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The world of E-commerce has changed, and the battle for consumer attention is fiercer than ever. How we shop has changed and is changing constantly. Your mom used to cut out outfits in magazines, and now #TikTokMadeMeBuyIt has been mentioned 1.1B times. E-commerce business owners are constantly seeking the most effective ways to reach their…
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Today is deadline day for Ad Personalised Data Consent in the EEA 😲 What does that even mean? 🤯 In short, from today Google will only accept certain tracking data 🔎 into it’s platforms such as GA4 and Google Ads within the EEA when the matching consent is both granted AND passed to Google. Tracking…
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Missed the boat on adding DKIM & SPF to your email domain and now seeing your marketing emails are getting rejected or their effectiveness has dropped? You now have to set authentication records on your email domain to get your marketing emails delivered into Gmail/Yahoo inboxes and it’s likely other providers will follow soon. But…
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Retargeting Isn’t Dead! Despite what you may be hearing about third-party cookies being dropped by Chrome this year, retargeting is long from dead. Here’s why… You can still retarget GA4 audiences in Google ads since GA4 is first-party data, so make sure you have your audiences built and shared with Google Ads You can still…
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2024 is the year to sort your tracking out! Since Chrome is killing third-party cookies by Q3 2024; just in time for peak season, cheers Google! So what do we do about it?! Meta Ads For Meta ads, you need to ensure you’re using CAPI or Conversion API either via a direct integration or by…
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What are touchpoints? Touchpoints are essentially any point of contact between you as a business and your customers or potential customers! Your touchpoints are your opportunities to communicate with your customers and can include your website, your socials, customer service and even in-person points of contact such as shows or events. Your customers will likely…
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Did you know that you can get your Google Search Console metrics directly in GA4; in particular your organic search terms?! It only takes two minutes by following these steps… Open GA4 and click the “Admin” settings cog at the bottom left, scroll down through the property settings to the very bottom and click “Search…
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