Profit-first Marketing
We used Chat GPT4 to make an online and interactive UTM builder for Paid Social which you can read all about here. Feel free to bookmakr this and use it to add manual UTM strings to any URL. Top tip: keeping naming conventions short and simple is best as some UTM tracking platforms can’t handle…
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SMS Marketer? Here’s a freebie for you! 🎉 Wrongly formatted phone numbers entered by customers or team members can cause all sorts of issues when trying to process them in CRM and SMS marketing platforms. The most common issues I see are: International dialling code not included, such as 44 for the UK or 001…
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With the introduction of GA4, we’ve been cleaning up our UTM tracking tags and creating set templates for all channels, see our blog post about Paid Social UTM Templates. This time we’re looking at email, which is a little simpler and less impacted by the uneditable channel groupings issue in GA4, but still we want…
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Using UTM parameters on your landing page URLs across your social ads is critical if you want to compare the performance of your campaigns in other platforms such as GA4, TripleWhale and CRM systems. However, there is some confusion when it comes to using UTMs as GA4 groups traffic by channels and knowing which UTM…
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Ecommerce shipping can be a nightmare! Different areas have different costs; the highlands cost more than the mainland, anything on an island is really expensive and then there’s Northern Ireland to account for too. Usually, the way to set these varying costs in eCommerce platforms like Woocommerce, Shopify, Magento or BigCommerce is by splitting shipping…
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The Problem With External Links On Shopify I manage and build a fair number of Shopify sites, and recently I was stumped by a client request which seemed so simple. They wanted all external URL links on their Shopify site to open up a new tab/window so the session remained open on the user’s device.…
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If you need to add Google Tag Manager (GTM) to Shopify but are unsure about editing the theme, or maybe you don’t have the permissions, then there is another way. Just go to your Shopify store > Online Store > Preferences > Scroll down to the “Google Analytics” Section > Paste the code below into…
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Purpose Of This Post – A Marketers Task List This post suggests a ‘Marketers Task List’ of things you can do to continue marketing your brand at a time when the business is either non-operational or unable to deliver its product or service. This can be used by marketers, business owners or anyone who is…
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How To Blog Using WordPress Many of our customers ask for simple instructions explaining how to blog with their WordPress site created by Ditly. Well, we thought we could fulfil their request and also publish it for all of our readers in the hope that it helps other WordPress beginners. Please note this is a…
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