Blog

Profit-first Marketing

New Farm Club Performance Protein packaging with tropical-themed design.

The Farm Club Launches New Performance Protein

At DeltaShore, we’re all about helping purpose-driven brands grow with smart, data-led marketing. Few brands embody this better than The Farm Club. Based in the heart of Cheshire, The Farm Club is more than just a fitness space — it’s a community. Known for their inspiring fitness sessions, wellbeing focus & inclusive energy, they have…
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Illustration of a shopping cart with AI elements on a beach scene, representing AI-driven marketing.

How OpenAI Blew Up Our Google Shopping Ads

In mid-2025, we decided to deep dive into using OpenAI to enrich our clients’ Google product feeds. And, it worked…really well! 🚀 The Problem we faced: Many of our clients are e-commerce-based, selling a wide range of products, from clothing to technology and even agricultural goods. The majority of their products are live on their…
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EnviroSystems' Black Friday sales growth with data analytics and marketing strategies.

Case Study: EnviroSystems’ Most Successful Black Friday Yet

Client: EnviroSystems Industry: Agricultural & Environmental Products Services Provided: Black Friday campaign planning, creative, paid ads and support As a longstanding partner of EnviroSystems, we know just how seasonal and timing-sensitive their business is. With Black Friday becoming increasingly competitive — even in the agricultural sector — 2025 was the perfect opportunity to go bigger,…
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Digital marketing strategy for Ditto Music boosting subscriptions by 664%.

Case Study: Ditto Music

When Ditto Music came to DeltaShore, they were running a complex web of marketing campaigns across multiple ad accounts, platforms, and countries. Despite having substantial ad spend, the results weren’t as scalable or consistent as they could be. Tracking was unclear, performance insights were limited, and budget was being diluted across too many campaigns. Our…
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Logo of Delta Shore and Supernova Living partnership on promotional banner.

Case Study: Supernova Living

Case Study: Supernova Living Supernova Living is a successful wellness brand dedicated to enhancing health and vitality through their range of high-quality superfood powders. Their mission is to empower individuals to live their best lives by providing nutrient-dense, plant-based products that support overall well-being. Creating Effective Facebook Ads Supernova Living partnered with Ditly to elevate…
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Delta Shore collaboration with Signature Smiles.

My Signature Smile

Case Study: My Signature Smile  My Signature Smile is a leading provider of high-quality dental products, committed to enhancing smiles with their innovative and effective offerings. With a growing market presence, they sought to expand their reach and increase sales through a strategic digital marketing approach. In February of this year, we partnered with My…
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Omnichannel marketing strategy visual with website, social media, and email icons.

Why an Omnichannel Approach to Digital Marketing Outshines Paid Social Alone

The world of E-commerce has changed, and the battle for consumer attention is fiercer than ever. How we shop has changed and is changing constantly. Your mom used to cut out outfits in magazines, and now #TikTokMadeMeBuyIt has been mentioned 1.1B times.  E-commerce business owners are constantly seeking the most effective ways to reach their…
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GA4 Paid Social UTM Builder for accurate campaign tracking.

GA4 Paid Social UTM Calculator

We used Chat GPT4 to make an online and interactive UTM builder for Paid Social which you can read all about here. Feel free to bookmakr this and use it to add manual UTM strings to any URL. Top tip: keeping naming conventions short and simple is best as some UTM tracking platforms can’t handle…
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Example of reformatting UK and US phone numbers with international codes 44 & 001.

Bulk Reformat UK and US Phone Numbers With 44 & 001 International Dialling Codes

SMS Marketer? Here’s a freebie for you! 🎉 Wrongly formatted phone numbers entered by customers or team members can cause all sorts of issues when trying to process them in CRM and SMS marketing platforms. The most common issues I see are: International dialling code not included, such as 44 for the UK or 001…
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Caution cone on a laptop keyboard highlighting data consent issues in the EEA.

What’s going on with Data Consent in the EEA?

Today is deadline day for Ad Personalised Data Consent in the EEA 😲 What does that even mean? 🤯 In short, from today Google will only accept certain tracking data 🔎 into it’s platforms such as GA4 and Google Ads within the EEA when the matching consent is both granted AND passed to Google. Tracking…
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