At DeltaShore, we’re all about helping purpose-driven brands grow with smart, data-led marketing. Few brands embody this better than The Farm Club.
Based in the heart of Cheshire, The Farm Club is more than just a fitness space — it’s a community. Known for their inspiring fitness sessions, wellbeing focus & inclusive energy, they have now launched something brand new. Their very own Performance Protein — a clean, plant-based supplement built for real people with real goals.
Powered by Plants, Built for Performance
Designed for athletes, runners, swimmers, and everyday movers. The Farm Club’s Performance Protein is 100% plant-based and unflavoured, with a huge 30g of protein per serving. It’s made with quality pea protein, ideal for those looking for a clean formula without the usual additives or artificial sweeteners. Whether you’re training hard or just need a post-workout boost, it’s a versatile addition to your daily routine.
And now, you can order it directly through their brand new online shop:
👉 shop.thefarmclub.co.uk
From Physical to Digital: Taking The Farm Club Online
We’ve been working behind the scenes to build a strong foundation for digital success. Here’s how we’ve helped get Performance Protein in front of the right people:
Google Shopping Ads Integration: We connected their product feed with Google Merchant Centre and optimised it for relevant search terms like “vegan protein,” “pea protein,” “plant-based performance,” and more.
On-Page SEO: We audited and updated on-site elements, including metadata, alt text, and product content — making sure every page is optimised for visibility and ranking on Google.
Analytics & Tracking: A new GA4 account was created and fully connected to both Google Ads and Merchant Centre, giving the team real-time visibility into product performance and customer behaviour.
Google Search Console & Indexing: We ensured every page was indexed correctly, helping search engines crawl and rank the new site with ease.
Customer Experience Enhancements: From compliance updates like adding policies and contact details, to installing a cookie banner and social icons, we ensured the new shop meets Google’s standards — and creates a smooth journey for customers.
The result? A product launch that’s not only aligned with The Farm Club’s ethos. Supported by a digital infrastructure built to grow.
Explore the product to support a brand that’s as passionate about performance, wellbeing & community.
🛒 Visit the shop