Profit-first Marketing
Google’s Performance Max Campaigns have a tendency to cannibalise both organic and paid brand search terms. This can cause you to lose control of costs and even unnecessarily overpay when your brand appears organically. Google has recognised that advertisers weren’t too happy about this so have now enabled a way for us to exclude our…
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We previously reported that you couldn’t edit the default channel groupings in GA4. So if you have custom source names from UTMs, such as “Meta”, this would be grouped as “Unassigned” rather than “Paid Social”. Well, now you can change that. Kind of. Whilst it’s still impossible to edit the default channel groupings in GA4…
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Most people find GA4 more difficult to use than Universal Analytics, especially when trying to drill down into the data for more specific metrics. Well, with a bit of knowledge on how to make simple custom reports, you can quickly turn GA4 into the perfect reporting tool for you. Since there is an unlimited number…
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Here’s just a few things that we’ve completed over the last 30 days: ✅ Fixed a Meta Pixel tracking issue which another agency couldn’t. ✅ Built custom GA4 reports in Looker studio so clients can see data that they had in UA. ✅ Created custom GA4 events in GTM so a client can track content…
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GPT-4, or Generative Pre-trained Transformer 4, is an advanced artificial intelligence language model developed by OpenAI. As the successor to GPT-3, GPT-4 builds upon its predecessor’s capabilities by leveraging an even larger dataset and more powerful neural network architecture. This enables GPT-4 to generate highly coherent and contextually relevant text, engage in natural language processing…
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AI is certainly coming for our jobs… but there’s no need to fear it. The next 50 years will be the AI revolution. Similar to the industrial revolution (1780), the technical revolution (1870) and the scientific-technical revolution (1940), the AI revolution will make aspects of our jobs redundant and some jobs completely redundant. For all…
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Google’s G Suite and Microsoft Office 365 are both popular productivity suites that offer a range of tools for businesses and individuals. While both suites have their own strengths, there are several reasons why G Suite may be considered superior to Office 365 for some users. Collaboration: One of the key strengths of G Suite…
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Pipedrive is a customer relationship management (CRM) platform that helps businesses manage and track their sales, deals, and customer interactions. It is designed to be a simple and intuitive tool that can be used by small businesses and large enterprises alike. In this blog post, we will discuss why Pipedrive is the best CRM for…
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TikTok has taken the world by storm in recent years, with a huge number of users creating and sharing short videos on the platform. As a result, TikTok has also become a popular platform for advertisers, with brands looking to reach a younger, more engaged audience. But how do TikTok ads compare to those on…
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As we at Ditly all work remotely from home, we introduced ‘Fun Friday’ to our Friday morning calls and since then we have taken it in turns planning different team-building activities. Here are a few of our favourites so far…! 1. MBTI Personality Quiz 🤷🏼♂️ The MBTI quiz reveals which, out of 16, personality type…
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