Profit-first Marketing
Missed the boat on adding DKIM & SPF to your email domain and now seeing your marketing emails are getting rejected or their effectiveness has dropped? You now have to set authentication records on your email domain to get your marketing emails delivered into Gmail/Yahoo inboxes and it’s likely other providers will follow soon. But…
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Retargeting Isn’t Dead! Despite what you may be hearing about third-party cookies being dropped by Chrome this year, retargeting is long from dead. Here’s why… You can still retarget GA4 audiences in Google ads since GA4 is first-party data, so make sure you have your audiences built and shared with Google Ads You can still…
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2024 is the year to sort your tracking out! Since Chrome is killing third-party cookies by Q3 2024; just in time for peak season, cheers Google! So what do we do about it?! Meta Ads For Meta ads, you need to ensure you’re using CAPI or Conversion API either via a direct integration or by…
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What are touchpoints? Touchpoints are essentially any point of contact between you as a business and your customers or potential customers! Your touchpoints are your opportunities to communicate with your customers and can include your website, your socials, customer service and even in-person points of contact such as shows or events. Your customers will likely…
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Did you know that you can get your Google Search Console metrics directly in GA4; in particular your organic search terms?! It only takes two minutes by following these steps… Open GA4 and click the “Admin” settings cog at the bottom left, scroll down through the property settings to the very bottom and click “Search…
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Google’s Performance Max Campaigns have a tendency to cannibalise both organic and paid brand search terms. This can cause you to lose control of costs and even unnecessarily overpay when your brand appears organically. Google has recognised that advertisers weren’t too happy about this so have now enabled a way for us to exclude our…
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We previously reported that you couldn’t edit the default channel groupings in GA4. So if you have custom source names from UTMs, such as “Meta”, this would be grouped as “Unassigned” rather than “Paid Social”. Well, now you can change that. Kind of. Whilst it’s still impossible to edit the default channel groupings in GA4…
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Most people find GA4 more difficult to use than Universal Analytics, especially when trying to drill down into the data for more specific metrics. Well, with a bit of knowledge on how to make simple custom reports, you can quickly turn GA4 into the perfect reporting tool for you. Since there is an unlimited number…
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Here’s just a few things that we’ve completed over the last 30 days: ✅ Fixed a Meta Pixel tracking issue which another agency couldn’t. ✅ Built custom GA4 reports in Looker studio so clients can see data that they had in UA. ✅ Created custom GA4 events in GTM so a client can track content…
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It’s probably safe to say anyone who works in Marketing will have heard at least one of these following misconceptions about digital marketing before, but we’ve broken down exactly why they aren’t true! 1. Digital Marketing is all about posting on social media ❌ While social media is a significant part of digital marketing, it’s…
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