Profit-first Marketing
GPT-4, or Generative Pre-trained Transformer 4, is an advanced artificial intelligence language model developed by OpenAI. As the successor to GPT-3, GPT-4 builds upon its predecessor’s capabilities by leveraging an even larger dataset and more powerful neural network architecture. This enables GPT-4 to generate highly coherent and contextually relevant text, engage in natural language processing…
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TikTok is a popular social media platform known for its short-form, viral videos. As a result, it’s important to consider the type of content that will be most effective for TikTok ads. Here are a few key points to consider when creating content for TikTok ads: Keep it short and sweet: TikTok is all about…
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You’ll never track the effects of your marketing with 100% accuracy ❌ There I said it. Pretty bold for a marketing agency owner to say but it’s true, let me explain… All you can do is calculate the best guess from the tools that you have at your disposal. Whether that be platform metrics +…
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AI is certainly coming for our jobs… but there’s no need to fear it. The next 50 years will be the AI revolution. Similar to the industrial revolution (1780), the technical revolution (1870) and the scientific-technical revolution (1940), the AI revolution will make aspects of our jobs redundant and some jobs completely redundant. For all…
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With the introduction of GA4, we’ve been cleaning up our UTM tracking tags and creating set templates for all channels, see our blog post about Paid Social UTM Templates. This time we’re looking at email, which is a little simpler and less impacted by the uneditable channel groupings issue in GA4, but still we want…
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MailerLite is an email marketing platform that is popular among WordPress users due to its ease of use, affordable pricing, and integrations with other tools. Here are a few more reasons why MailerLite may be considered the best email platform to use with WordPress: Integration with WordPress: MailerLite offers a WordPress plugin that makes it…
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Are you having difficulty tracking data in your Facebook ads since the release of iOS14? You’re not alone. The release of iOS14 has brought significant changes to how data is tracked and shared on the platform, and many businesses are struggling to adapt. One solution is to use a platform like Triple Wale. Triple Wale…
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Using UTM parameters on your landing page URLs across your social ads is critical if you want to compare the performance of your campaigns in other platforms such as GA4, TripleWhale and CRM systems. However, there is some confusion when it comes to using UTMs as GA4 groups traffic by channels and knowing which UTM…
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Google’s G Suite and Microsoft Office 365 are both popular productivity suites that offer a range of tools for businesses and individuals. While both suites have their own strengths, there are several reasons why G Suite may be considered superior to Office 365 for some users. Collaboration: One of the key strengths of G Suite…
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Post-impression tracking is a method of measuring the effectiveness of digital advertising campaigns. It involves tracking the actions that users take after being exposed to an ad, even if they don’t click on the ad. This can be especially important for businesses that are looking to measure the full impact of their advertising efforts and…
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