Profit-first Marketing
👛 Wallets are being squeezed by inflation, rising energy prices and interest rates. Naturally, we consumers hold back on spending, tighten our belts and seek value in everything! All this equals a tough trading time for most businesses. ❌ As a business, the first thought is often to lower prices. However this can have a…
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By up to 40% based on our tests!!! 👀 PMax is wasting budget, AND claiming conversions for traffic which already had high intent to land on site and convert. ❌ So how do you stop this? You’ve got 3 options! ✅ 1⃣ Request negatives via Google support 🧑💻 There’s no option to add negative keywords…
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If you’re a marketer and Gen Z are starting to make you feel old 👴 then there’s a solution! (No sorry, it’s not going to knock 10 years off your age) 😬 If you feel that you’re becoming out of touch with the likes of Snapchat filters, TikTok trends or what the latest Crocs fashion…
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I get it though. Moving away from Universal Analytics to GA4 is like saying bye to an old friend for the very last time. 😢 But it has to be done! We’ve just successfully finished migrating all clients to GA4 since GUA will be sunset by Google in July 2023 giving our clients 12 months…
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Facebook ads are great… but there’s one major problem with them! It’s Facebook! Due to its size, Facebook/Instagram (Meta) is the first target for inappropriate content publishing, scammers and privacy violators (Cough… Cambridge Analytica 😬). Because of this, Meta has some of the strictest and most powerful online censorship algorithms; and rightfully so! ✅ But…
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Last month I FINALLY convinced a client to increase their spend on Facebook ads… 💷 Yep, that’s right, INCREASE spend, despite the Government’s “advice” to reduce spending on advertising! Thing is, I’ve been asking for months, since we are consistently performing at around 86% OVER the target ROAS rate! However, the client was hampered by…
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Expanded text ads will no longer be available for Google search ads from the 30th June. What does this mean and what do you need to do? Google is phasing out Expanded text ads to force advertisers to transition to Responsive text ads. Responsive text ads are ads with multiple headline and description combinations which…
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Facebook ads getting expensive? Have you tried TikTok ads! With 9 million monthly active UK users TikTok has a HUGE, highly engaged audience that you need to be taking advantage of! The best bit… TikTok’s CPMs (Cost per 1,000 impressions) are up to 77% lower than Facebook’s from our tests. Meaning, you can reach more…
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2022 is going to be a difficult year. Raising energy/fuel prices, inflation and interest rates are going to squeeze the disposable income of many. This is likely going to have a knock on effect to all businesses. It’s best to realise this, prepare and not panic (I know… easier said than done!). Advertising your product/services…
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Facebook is removing detailed targeting options on the 17th March! What should you do? Although this mostly affects sensitive audiences which are rarely used anyway, a few large non-sensitive audiences are also being removed. So what can you do to combat this? See the steps below: Step 1: Switch to a similar audience Facebook…
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